
Now, he is known as Popeye Arrepentido, or Remorseful Popeye. The underlying message (there were 81 videos as of Sunday) is one of forgiveness. Velásquez, 54, is trying to rebrand himself as a sort of truth-telling evangelist in a series of Spanish-language videos he began posting on YouTube last year. Velásquez spent more than 20 years in prison for plotting the killing of a Colombian presidential candidate in 1989 and goes by the nickname Popeye. He is a former enforcer for the Medellín drug cartel who has boasted of committing hundreds of murders on behalf of his boss, Pablo Escobar. For Colombians, the real-life equivalent of such an unlikely YouTube sensation can be found in John Jairo Velásquez.


Imagine if he used that channel to become a video star by portraying himself as a penitent hit man and regaling viewers with tales of violence while seeking forgiveness for homicides past. Imagine if the former Mafia boss John Gotti, who went to prison for murder and cultivated the public’s fascination with his flamboyant New York lifestyle and menacing charm, had a YouTube channel.
